Archive for September, 2009

Gucci to go mid-range in order to survive

September 29th, 2009
Wearing Ray-Ban sunglasses, the name of thin tie, wearing a pinstripe suit, giving her a nostalgic roll pin hair Gucci’s new chief executive Dimaerke (Patrizio Di Marco), in order to cope with economic recession, the brand plans to reduce output, reduce the bag style, expanding the variety of goods in the price.

Dimaerke said he plans to introduce a price range of 800-1900 euros of crocodile skin handbags and fur system. He pointed out that in this market, buyers expect is affordable, with a handbag do not need 75 kinds of changes, there is a two or three products should be sufficient.

Dimaerke have been close to the company headquarters in Florence, said the designer Guna Ni (Frida Giannini) to know how to balance the Gucci fashion elements ─ ─ “I do not need to tell Jia Nani how to do, she just need to do myself.”

To speed up new product design

MF Global Securities analyst Guy (John Guy) pointed out, Gucci is facing the danger be a commodity, especially in the Gu Nani and former Chief Executive introduced priced at just 400 euros, after the canvas bag. Dimaerke will be to upgrade the brand, and the emphasis on quality and technology ideas are correct.

Italian luxury goods consultant management consultants Intercorporate blue cloth Puccini (Armando Branchini) that Dimaerke is for Gucci look, take the mid-range line, it is he needs to do. He also suggested that Dimaerke with Jia Nani should speed up new product design in order to maintain the influx of shoppers to the Gucci interest in innovation.

Took office in January Dimaerke former club Po Ti Ka (Bottega Veneta) of the same team into Gucci, expected to lead to Gucci’s management changes. Dimaerke also said he would not be layoffs at Gucci. At present, direct number of people working for this brand to reach 7,000 people, plus contractors, there are 12000 people.

Dimaerke had joked with the staff last week, in the Gucci store to open after the sales this year have been more than 12 months ago.

Asian market business focus

In an interview with Bloomberg News, he declined to visit stores operating for more than a year and annual sales volume is expected to make any comment, except to say: “throughout the sales are in decline.” He refused to disclose the number of new stores opened this year, or opening a shop scale of the project has been reduced.

Dimaerke disclosed that he is studying how to lower the cost to build new store in order to accelerate its rate of profit. Since the end of last year, Gucci has opened six new stores on three continents, so that a total of 264 stores worldwide. Gucci had previously said that the brand will continue to open new stores this year, the Asian market is one of its business focus. Gucci plans next week in Shanghai, a new flagship store, will become the brand set foot on the Chinese market since 1997 since the 28 branches.

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Ceramic Sanitary Ware: From luxury to necessity

September 26th, 2009

“Green, such as day, bright as a mirror, as thin as paper, voice was like a chime,” thousands of years ago, when the wisdom of the ancients will be moved into the house of exquisite porcelain, probably did not expect this is just as decoration products will be so in the future profound impact on people’s lives. Italian ceramic carried out an unprecedented perfect, converting them into beautiful tiles, bathtubs, Zuopian for bedroom decoration, from home life will be introduced to another level.

History: From the inability to buy and everyone has a

June 20, is preparing a new house decoration Zhang once again came to the East building materials, purchase of building materials to be renovated. Due to budgetary constraints, he has been best to control spending, right to purchase the product and it took repeated accounting, shop around, “the general principle is that you could save the province, can we not buy the first aside, first bought a necessity later, and then consider other. ”

In his list of “necessity” list, tiles, toilet, sink ceramic bathroom products have been written on the front, “others can first do not buy, but the tiles, sanitary ware products have had to buy it is essential in life. “in the decoration budget, ceramic sanitary products accounted for a significant proportion of the bulk of the decoration.

After Zhang was born in 80 do not know is that in the planned economy era, tile, toilet was only a few people can enjoy affordable luxury, and most people can not afford to buy.

“Back then, what are the planning system, one can not afford the second is not necessarily money can buy,” nearly 70-year-old Liu, the old man says, at that time for the ordinary people, be able to buy tile possibility of a very small, brush the wall at home is very good, but now he lives a new room, not only have to massage bathtub, but also loaded onto the intelligent toilets, “It’s in the past, would like to do not dare to think. ”

According to industry insiders, although the ceramic has a long history in China, but also plays a pivotal role, but the modern building and sanitary ceramics industry in China is still an emerging industry, history not so long ago. Tangshan Ceramic Factory is the first production of modern sanitary ware manufacturers, was founded in 1914, as early as age 50 in the last century on the first to enter the international market, export volume out the time first in the country.

Look forward to: the rise of strong national brands

Of today’s consumers, the pursuit of ceramic sanitary products, not just the quality, as well as design aesthetic, while the popularity of antique tiles, they just expressed their consumers tile design elements of the pursuit.

On the one hand, antique tiles shine. Rustic brick room with its enormous power of artistic expression instead of paint, wallpaper and other traditional wall decoration, Yue-ran on the wall, making it the most popular decorative wall material. On the other hand, mosaic to come. Mosaic in the last century have gained popularity during the late 90s, and now it has come back transformed. In addition, functionality has been growing attention. Antibacterial tiles, wear-resisting tiles, also began to become sought after objects.

Bath, the luxury bathroom market has become a “battleground.” In the past due to technical and other reasons, luxury bathroom market has been entrenched by imported products, as China’s building and sanitary ceramics manufacturing sector continued progress and growth, more number of national brands began to take effect in this vast expanse of high-grade sanitary products market. In the middle and low sanitary products, water conservation, energy conservation became an important criterion to measure good and bad products. Enterprises in the study of how to make bath products more attractive, while also examining how to make products more practical, energy-saving and environmental protection.

“In the manufacture of the product quality and product development, we basically have reached the level of international brands. In the near time, we would have done better national brands, including our manufacturing levels, including the expansion of our markets, In this regard we have already had a very big progress. “Wrigley, sanitary ware, tiles and general manager of Wrigley Fang had to participate in activities in Zhengzhou,” said Wrigley to do China’s international brand. ”

In 1992, Wrigley was formally established with the same period the birth of Wrigley are four-dimensional in Chongqing and Fujian, Chaozhou and some other bathroom business, after 16 years of spectacular growth in China’s national sanitary company for 16 years.

After nearly 30 years of accumulation and development, China has become the world ceramics production center, emerged a number of powerful national ceramic sanitary ware manufacturing companies, their “hard power” has been close to or reached a world-class level, with international well-known brand strength to compete with Taiwan.

However, there are people in the trade, in the context of economic globalization, soft power to compete in the role and significance of moving beyond the traditional hard power to become the key to winning. Ceramic sanitary ware companies in China to complete the value-added products from low to higher value-added products of the transformation, we must strengthen the construction of soft power companies.

Although there are still gaps and shortcomings, one thing is sure, ceramic sanitary ware industry, the development has greatly improved the living standards of Habitat for the consumer to create a more beautiful life.

Ebb Tide, a small wooden hammer out numerous business heroes, but also opened up a Chinese pride wooden flooring in the world. From the original concrete floor paving tiles later, to the popularity of wood floors, a floor, a way of life, which on the other hand reflects the people’s living standards.

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Shanghai Commercial Street and the big battle staged fights good show luxury brands

September 25th, 2009

“East real estate” Tong Danxia Wu Yanling

I do not know when, the first choice for shopping in Shanghai, Huaihai Road is no longer.

Xujiahui, the rise of Wujiaochang to have “fame” of the Huaihai Road is facing, “the Red Sea competition.” After a long period of pain, the Huaihai Road is a major revolution quietly brewing.

No. 798 Huaihai Zhong Road, the western section of the 806 consecutive out several watches Shop: Jaeger-LeCoultre, Piaget, Cartier, Montblanc, ROGER DUBIUS, Breguet.

A larger adjustment is still ongoing.

Under the facilitation of the parties have already settled in Lippo Plaza, LV, Armani enter Hong Kong Plaza, the exact news. Huaihai Road is trying to create a gathering area of international top brands, out of the old “Red Sea competition” area, to Nanjing West Road, the Bund and other top-line luxury shopping streets.

Huaihai Road “change” is only the Shanghai Commercial Street, a microcosm of competition. In fact, around the top luxury, the Shanghai Commercial Street and luxury brands continue to be staged battle between the good show.

This is a war of no smoke, but it was life and death struggle.

LV counterattack

In Gucci (Gucci) at the Shanghai Diamond lots, 2,000 square meters out high-profile flagship store in China, immediately after the news that had settled over the years Hang Lung Plaza, Louis Vuitton (LV) will also be “expanded store” the objective of achieve at least the size of the Gucci store.

The rank in the top two in the global luxury brand “battle of wits” did not see the outcome, another Italian luxury brand coveted the Chinese market surfaced.

Just opened in June with the Gucci store across the street and looking out of this round of action brand is Prada (Prada), Hang Lung Plaza just before the regular shop occupies a Prada sales personnel to confirm: they will indeed be in the 2 months later to open a new store, the shop will have a two-layer scale.

Nanjing West Road luxury “battle of wits” is still upgrading, Louis Vuitton (LV), and not to be outdone, though temporarily defeated by the scale of the Nanjing West Road shop Gucci (Gucci), but in the battle to restore Huaihai Road, Lippo Plaza will be the LV’s next home, opened the country’s largest global specialty, will not exceed the size of Gucci store in Nanjing West Road, Huaihai Road, Gucci shop also came a Xiama Wei.

The best is also the most expensive

Location, location, location, this is a marvelous interpretation of Li Ka-shing’s investment rules, the same has been regarded as the classic luxury brands.

For the location of boutiques, Cartier luxury brand with all the same great pains. Selection of the best and most representative of the brand image of the location is the prime requisite. Hang Lung Plaza is a Shanghai landmark luxury, not a single luxury do not want to reside there. In 2001, Hang Lung Plaza with the opening of Cartier in Shanghai, formally opened its first boutiques, covering about 200 square meters. By the end of 2004, the Bund 18 newly renovated to become Cartier’s second stop point.

“Prime location, top office buildings, star hotel, this is the election of luxury brands shop shop principle,” First Pacific managing director, Zhu Zhaorong Davis told the shop “East real estate” reporter, “In fact, luxury goods Brand nothing more than a choice of lots settled West Nanjing Road, Huaihai Road, the Bund, Lujiazui. ”

Therefore, the lot has become a battleground between luxury brands. Past 10 years, luxury has been the best in the frenzy to seize the Shanghai street pavement sections. They were all holding a large amount of money, but also invariably have the momentum but assured, but every store is only one on the first floor. Top mall owners have set the rent doubled, doubled, tripled, there are still numerous business flow freely. And the tenant who – no matter how big – only two choices: accept the astronomical rents, or, they quickly moved away from the “more face” brand make room.

Luxury China

In any case can not ignore the Chinese luxury consumer market, which is derived from experience in luxury brands, particularly in calendar after the financial crisis.

The fourth quarter of last year, the international financial crisis spread to China’s retail market, both inside and outside the industry would be generally considered a luxury bear the brunt of the storm. In September this year, a survey shows that the financial crisis, China is the luxury market, the only positive growth countries.

Gengrang luxury brands can not leave China, the Chinese luxury goods consumption, according to statistics about 25% at an annual growth rate of the SU have been the last in 2008, the domestic luxury goods totaled 8.6 billion U.S. dollars, accounting for a global market / 4, is expected in 2010 to 120 billion U.S. dollars.

Such a huge market space, allowing luxury brands in China to continue to search for the best opportunities for expansion.

Gucci co-operation with the Golden Eagle Plaza is a good evidence, when the Shanghai Golden Eagle International, Chairman Roger Wang Di Marco is given to the shop frontage 2,000 square meters commitments, the Gucci chief executive and his team in 3 will be finalized within a month here, 28 out of China’s first store’s decision.

Seeking to expand the list of luxury brands can list a long string, no accident, then, Prada will be the 2009 market leader in luxury brands, their plans to raise 1.5 billion dollars. Ferragamo also plans to market this year, Versace’s footsteps away from the market is also not far away.

The shop is a luxury brand after the listing of the common choice, “compared to last year, luxury brand’s expansion in the mainland this year, more obvious intent to find the shops will be more positive attitude,” CB Richard Ellis commercial managing director, Li Pei-ling with the contact with a number of brands found. “This is similar to LV’s top luxury shop in Shanghai, the demand has been strong, but the top store to rent a small shop to become one of the reasons to postpone the expansion.”

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Purses, shoes are left off

September 24th, 2009

Meeting will start at the beginning, everyone thought it was a rigid and behave properly turn the “discussion”, the only difference is that the podium a few more blonde, blue-eyed foreign faces. This only shows that the British security work fantastic.

Looking at the stage leading full-End “grand ambition”, the “Cats” director Shi Di Fumo Gantt’s speech felt a little “commanding height”: “Although we played is the cat world, but still reflects the essence major principles of humanity, such as life and death. ”

Hardly faded, corner of a sudden it was screaming, of course, this is not given to Steve. Until the time of everyone side head, it was found two eye-catching style of the “monster” is slowly crawling in the aisle, sharp-Song of the ears, straw, like Cave’s “hair”, the most striking is the body Colorful patterns. “Cats!” Has a female reporter for the joy of pet adoption, like, can not long before the even laugh. In which a “public Cat” bass to jump forward, a curtain of her Gucci bag, and then target accurately find the wallet to hand, pulled out a 50 dancing. Women journalists did not expect to be exposed in public places, money, and the amount of laughing stock, had settled down to digest embarrassment.

This is only “confusion” in Overture, then 10 minutes, the two “cat” from the audience climbed to the podium, from the tablecloth rolled on the floor, the Sun than the Havoc in Heaven Monkey still have to “screw bar.” A reporter wanted to command camera placed flight, sandals were “cat” ruthlessly killed, thrown out of two meters long; stage VIP nor comfortable, from time to time you can see the “cat” hanging from the camera, in their own front from dried flowers to chew. “Compared with the performances that day, this is only a mere trifle.” Mood and the whole trip, see “spectacle,” Steve concludes.

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Gucci launched 09 autumn and winter black and silver fashion jewelry

September 23rd, 2009

Gucci 推出09秋冬黑银时尚饰品(4)

Gucci 推出09秋冬黑银时尚饰品(5)

Gucci 推出09秋冬黑银时尚饰品(6)

Gucci launched a series of high-textured black and silver ornaments, this time the silver Gucci works are full of dark sense Xilian Department of black and silver material to made. Which includes rings, bracelets and cross necklaces. In the detailed aspects of this time they made G-shaped hollow design, and insist on quality assurance of Made In Italy is also worth noting the focus of this return.

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Gucci “Shanghai Dragon bag” sale on

September 23rd, 2009
To celebrate the new Gucci flagship store in Shanghai in the opening of creative director Frida Giannini specially designed for “Shanghai Dragon bag”. Following the London-based “Sloaney” series, New York, “Gucci ♥ NY” series and Rome, “Gucci’s 1950s Postcard” series, this bag especially for an area of 1600 square meters in Shanghai Golden Eagle International Shopping Plaza Gucci stores as such, unique significance.
限量版Shanghai Dragon Bag

Limited Edition Shanghai Dragon Bag
Limited Edition Shanghai Dragon Bag with very popular Gucci GG Boston bag modeled, and inject a new element to show a new look.

GG pattern of white canvas, accompanied by bright red stripes and Guccio Gucci handwritten signature of the classic Gucci logo. 2 Red Dragon across the handbag front, symbolizing the ancient Chinese culture, respect.

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